Do you really need a professional photographer for Bring a Trailer photos?

The 2 cars above are the some, which one would you bid higher on?

Both images are of Intermeccanica Porsche 356 replicas that sold on Bring A Trailer. The car on left the was photographed by someone else and sold for $40k, the car on the right was photographed by me and sold for $160k.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.