Do I Need a Professional Photographer For Sales Photos of My Car?

Not always. If you're selling a car there are only 2 reasons to hire a professional photographer: you want the maximum value for your car, and you want to sell your car quickly. If neither of these things matter to you, amature photos will be fine.

Do professional photos really affect the sales price of my car?

One of the most popular sayings about selling a vehicle online is "the photos sell the car", and this is absolutely true. Listing your car with magazine quality photos creates a "gotta have it" effect with buyers that encourages them to pay top dollar.

Can't I just use AI to enhance my own images?

If you're simply posting images on social media there's no harm in using AI, but if you're selling your car on a high end auction site like Bring A Trailer, Barrett-Jackson or Hemmings, AI enhanced images will significantly lower the sales price of your car as the more savvy bidders will recognize that your images have been artificially enhanced, and they will lose trust in your auction and walk away. 

How can I tell if someone is truly a talented photographer?

Anyone can take thousands of pictures of cars and get lucky with a few great shots, but if you're paying good money for a photoshoot, you need a photographer who can guarantee good results every time. Look for a photographer with an extensive online photo gallery that shows consistent style and quality, a multitude of good photos, and most importantly, multiple great images from a single photoshoot/location.